Tag: tactics

So, You Want to Write a Book? Marketing

You’ve done it! You’ve written and published your book. That is such a fantastic accomplishment, and you should be so proud of yourself. There is only one more thing to do: that is to let the world know that your

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5 Critical Activities for Self-publishers

Self-publishing is the subject of many books and websites. Check the resources section of your local bookstore, search for “self-publishing” in your favorite search engine or on Amazon, or go to your local library. If you decide to self-publish, there

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5 Steps to a Book Marketing Plan

Book marketing should begin at the beginning of the book-writing process, not at the end. Few of us are experts at marketing our own creative projects. The good news is we don’t have to be experts; we just have to

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Q&A #13: The Importance of Book Promotion

Question #13: Do you understand the importance of book promotion, no matter how you publish? Promotion is the way you tell prospective readers that your book exists, why they want to read it, and where they can buy it. It’s

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Step #3 in Marketing an Online Course: Writing Mini-Courses

This idea of writing “mini-courses” occurred to me so long ago, I had almost forgotten I planned to do it. There are 107 slides in the seven modules of How to Write, Publish, & Promote a Nonfiction Book. Each module

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