Tag: marketing

Learning to Love Nonfiction

Recently, I was invited to make a presentation on nonfiction to a large writers’ group. Putting together the PowerPoint was an eye-opener for me. Even though I’ve been writing in this genre for my entire career, I never realized how

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Marketing Means Making Connections

You know what an important part marketing plays in the sale of your book. If you have a traditional publisher, perhaps you’ve been led to believe that you don’t have to worry about marketing. The publishing house will set up

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What It Takes to Write an Online Course

You’ve written a book on how to do something, and you immediately start hearing that you should turn your book into an online course. What a great idea! After all, you know your material, so you’re half way there. Right?

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How to Fill the Funnel

Many authors wear more than one hat. In addition to writing our own books, we often help other people write theirs. In other words, we may be editors, book coaches, or ghostwriters. We may publish our own books, as well

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One Book = Multiple Streams of Income

It takes a long time to write a book. Then, when you think you’re finally finished, it’s time to begin the second half of the process­—produce, publish, and promote. For many authors, this is more arduous than the first half.

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