Step #7 in Marketing an Online Course: Guest Blogging on Notable Writers’ Sites

Morgen Bailey, generosity personified

Morgen Bailey, generosity personified

Sometimes, the stars align, and something unexpected happens in your life. I don’t even remember how or when I came upon Morgen Bailey, author, blogger, and mentor extraordinaire. I’m not sure if she emailed me or I emailed her, but however we connected, the results were fantastic.

Morgen interviews authors, poets, short-story writers, biographers, agents, and publishers; then, she posts the interviews on her blog. To date, she has posted nine hundred such interviews. This has become a consuming vocation, taking up just about every waking hour of Morgen’s life. In the beginning, I think she actually interviewed people in person or on the phone (she is based in the UK), but it became more and more difficult to keep up with what was necessary to edit and post those interviews, so she refined her methods.

When I met her, she sent me a series of questions from which I could choose any I wanted to answer. They were great questions—thoughtful, incisive, inviting. As an interviewer, I know how difficult it is to frame good questions that make the interviewee dig deep for the answers. I spent a few days working on my answers in an effort to make them as comprehensive as the questions had been.

This kind of PR is priceless in its own right, but Morgen’s offer didn’t stop there. She asked for JPEGs of my book covers, a sample of my writing, a synopsis of my latest book, lessons I had learned in my career, writing-related websites and books I find useful, and a bio. Then she published all of it on December 7thAll of this left me speechless (well, almost speechless). “Thank you” seems somewhat inadequate for such a magnanimous act.

I believe in helping writers write. I do my best to support other writers and creative people. I subscribe to the principle of sharing what you know. But Morgen Bailey has turned this pay-it-forward philosophy into an art form.

All of this has done more than put an X through one of my tactics; it has lit it up in neon lights.




Bobbi Linkemer is a writing coach, ghostwriter, editor, as well as the author of eighteen books under her own name. Her passion is helping writers at all levels to convey their messages through books. In her forty-five-year career, Ms. Linkemer has written on hundreds of topics for magazines, individuals, and organizations in both the private and public sectors. She has been a feature writer, a magazine editor, and a corporate communicator. Her clients range from Fortune 100 companies to entrepreneurs and individuals who want to share their stories or build their businesses. Bobbi Linkemer • 314-968-8661

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2 comments on “Step #7 in Marketing an Online Course: Guest Blogging on Notable Writers’ Sites
  1. Sally Bishop says:

    What a great interview. And thanks for pointing me towards Morgan.

  2. Sally Bishop says:

    *with an E, Morgen with an e…*

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