Step #6 in Marketing an Online Course: Update Marketing Plan

Pinterest board 4I sent my marketing plan to Bobette Kyle, my marketing guru, with all the lovely Xs overlapping the tactics I had completed. I was proud of what I had accomplished so far and expected something like, “Good for you!” Bobette wrote: “OK! It’s a living document, so add more tactics as some are crossed off–especially ones that get you a presence on writing blogs, forums, and websites.”

Thus, I spent very little time twisting my arm out of shape, patting myself on the back. Instead, I pondered new tactics. First of all, even though I am on social media, apparently, I have a lot to learn about how to make the most of my presence. Second, it doesn’t do me much good to have a presence there if I don’t make it a habit to go there. I know people who always seem to be online. I don’t know how they find the time. And, finally, just showing up isn’t enough; social networking is all about conversation and connection. I have to participate.

One of the sites I was intrigued with at the beginning of my plunge into social media was Pinterest. I thought it was fun, but it can be much more than merely fun. Pinterest is a great marketing tool if one uses it correctly. So, I decided to post all of my book covers and my clients’ book covers with blurbs and links to where all of these books could be found and purchased. (When I posted the graphic, I realized that thirteen of these book covers was designed by Peggy Nehmen of Nehmen-Kodner. I must really love her work!)

I also learned about tagging on Facebook so that the posts and pictures are viewed by my friends and my friends’ friends, a concept that had not previously registered in my mind. I knew that was what Facebook was all about but I didn’t understand how it worked. Life in Web 2.0 is one lesson after another. The grade, I suppose, is how many people even know who you are and where you end up on Google. I suspect this is a lifetime course from which I will never graduate.


Bobbi Linkemer is a writing coach, ghostwriter, editor, as well as the author of eighteen books under her own name. Her passion is helping writers at all levels to convey their messages through books. In her forty-five-year career, Ms. Linkemer has written on hundreds of topics for magazines, individuals, and organizations in both the private and public sectors. She has been a feature writer, a magazine editor, and a corporate communicator. Her clients range from Fortune 100 companies to entrepreneurs and individuals who want to share their stories or build their businesses. Bobbi Linkemer • 314-968-8661

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