I sent my marketing plan to Bobette Kyle, my marketing guru, with all the lovely Xs overlapping the tactics I had completed. I was proud of what I had accomplished so far and expected something like, “Good for you!” Bobette wrote: “OK! It’s a living document, so add more tactics as some are crossed off–especially ones that get you a presence on writing blogs, forums, and websites.”
Thus, I spent very little time twisting my arm out of shape, patting myself on the back. Instead, I pondered new tactics. First of all, even though I am on social media, apparently, I have a lot to learn about how to make the most of my presence. Second, it doesn’t do me much good to have a presence there if I don’t make it a habit to go there. I know people who always seem to be online. I don’t know how they find the time. And, finally, just showing up isn’t enough; social networking is all about conversation and connection. I have to participate.
One of the sites I was intrigued with at the beginning of my plunge into social media was Pinterest. I thought it was fun, but it can be much more than merely fun. Pinterest is a great marketing tool if one uses it correctly. So, I decided to post all of my book covers and my clients’ book covers with blurbs and links to where all of these books could be found and purchased. (When I posted the graphic, I realized that thirteen of these book covers was designed by Peggy Nehmen of Nehmen-Kodner. I must really love her work!)
I also learned about tagging on Facebook so that the posts and pictures are viewed by my friends and my friends’ friends, a concept that had not previously registered in my mind. I knew that was what Facebook was all about but I didn’t understand how it worked. Life in Web 2.0 is one lesson after another. The grade, I suppose, is how many people even know who you are and where you end up on Google. I suspect this is a lifetime course from which I will never graduate.