direct mail noun— di·rect´-mail´ (dî-rèkt´mâl´, dì-) adjective: Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.

There is hardly a day when my little mailbox doesn’t overflow with junk mail. While I find it very annoying, I still open every piece, just in case. What may look like junk has occasionally turns out to be a bill or a check that would have landed in the trash were it not for my compulsive vigilance. But, aside from that little pause at my dining room table, most of it goes from mailbox to the recycle bin in mere minutes. When I think of all the trees that gave their lives to produce that useless paper, my annoyance grows. What a waste of resources, time, and money. Why does anyone bother when they know it will never be read? Continue reading →