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You must have a presence on the Internet, today, to talk to
the world at large, but it is becoming equally important to
talk to your own people via your company intranet. This technology,
coupled with internal e-mail, is fast replacing printed internal
communications.
This
is a complex medium, requiring specialized technical skills
and a new way of conveying information to busy employees.
It's fast moving, graphic, and the ultimate sound/sight byte.
Web
surfers have short attention spans; if you don't catch their
eyes or ears instantly, with the click of a mouse, they're
gone. Web copy has to be short, snappy, informative, and memorable.
To
find out more about launching or improving the copy on your
Internet or intranet site, call Bobbi Linkemer at
314-968-8661 or e-mail bobbi@writeanonfictionbook.com.
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