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Public Relations
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Public relations (PR) is both an element of marketing and
an individual discipline that comprises many facets — articles
in the general or trade press, media relations, press materials,
promotions and premiums, special events, crisis management,
and a host of others. Some PR practitioners specialize in one
or two of them; others are generalists and do a little of everything.
There is perception that PR is free advertising because the
client doesn't pay the newspaper or TV station for printing
or airing it. In reality, a great deal of training, ability,
and effort goes into every aspect of public relations, which
has become a very sophisticated field over the years.
If you want your message to get out accurately and effectively,
ask a professional to help you do it. Call Bobbi Linkemerat 314-968-8661 or e-mail bobbi@writeanonfictionbook.com to discuss the role public relations can play in your communications effort. |
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