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Nonfiction Book Promotion
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This
is the aspect of writing a book where authors so often drop
the ball. If you have a conventional publisher, you may think
the promotion will be handled for you. Unfortunately, unless
you are a celebrity or a best-selling author, promoting your
book is your responsibility. If you self-publish or
use one of the other methods, it is one-hundred percent your
responsibility.
So, where do you start? if you've done your planning (proposal)
you have identified your target readers. First question: how
can you reach those readers? Here are a few of the conventional
methods:
• Brainstorm with your most creative friends; generate
as many ideas as you can.
• Send advance readers' copies (ARCs) to book reviewers
(stamp them "galley proofs").
• Submit articles on your topic to publications that target
your readers.
• Share a table or booth with other writers at book fairs.
• Offer to give free presentations at bookstores that carry
your book.
• Send direct-mail pieces about your book to everyone you
can think of.
• Put together a press kit, and send it to local radio
and TV stations.
• Launch a simple yet catchy Web site.
• Buy your own copy of 1001 Ways to Market Your Book
by John Kremer, and read it!
If you need help promoting your book, you need Bobbi Linkemer.
Call 314-9668-8661 or e-mail bobbi@writeanonfictionbook.com. |
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