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In
its simplest form, "marketing" means identifying
a need in the marketplace and determining the best way to
fill it. Thus, it begins not with the solution but with the
problem. Marketing communications is an umbrella term for
such disciplines as advertising, direct mail, public relations,
special events, media placement, multi-media presentations,
billboards, newsletters, TV and radio spots, and Web sites.
The
key to effective marketing communications is a three-sided
triangle with all three connecting points having equal weight.
Marketing plans address the triangle by answering these all-important
questions:
1.
What is the message?
2.
Who is the audience?
3.
What are the most appropriate vehicles for communicating the
message?
For
information on how Bobbi Linkemer can help you craft
the right marketing message and determine the right way to
communicate it to the right audience, call 314-968-8661 or
e-mail bobbi@writeanonfictionbook.com.
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