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Corporate
communications are the ways in which businesses convey messages
to their internal and external audiences. The internal
audience consists of all levels of employees and management,
as well as the board of directors. The purpose of employee
communications is to have messages travel in both directions:
from management down through the ranks and from employees
up through channels to the very top of the organization.
The external audience is everyone else - shareholders, the public, consumers,
competitors, and other businesses.
Effective
corporate communications match the media with the message,
as well as the audience. That means an almost unlimited variety
of print, electronic, or Internet-based formats, ranging from
annual reports to multi-media, from direct mail to executive
speeches, and from public relations to Internet and intranet
web sites.
For
information on how Bobbi Linkemer can help you communicate
with your internal and external audiences, call 314-968-8661
or e-mail bobbi@writeanonfictionbook.com.
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