Books are a highly specialized and often expensive form of business communication, but in many cases, the payback can be enormous. There are many reasons why a company might want to author a book. Here are a few of them ...
- A CEO uses it as a vehicle to convey his or her vision to a large and far-flung work force.
- A company wins a prestigious award for a groundbreaking management model and shares its results with the business community at large.
- A high-profile executive writes an autobiography or commissions an authorized biography.
- An expert in a highly specialized area writes a "how-to" book.
So, if your organization is ready for a book, wherever you are in the process, you need a ghostwrtier. With 16 books to her credit, Bobbi Linkemer can help you through all of the steps that take a book from a dream to a finished product.